Is AI relevant to use for coaching ?

When I started MyTrainer, the main question I had to answer was simple: is AI relevant to use for coaching? As I kept building it, the answer became obvious: yes. But the interesting part is why.

Note: I am talking here about online coaching, not in-person coaching.

Availability

One of the biggest frustrations with online coaching is the coach's availability. Imagine you are at the gym, following the program that was built for you, and a question comes up. You do not remember how to perform an exercise. The machine you need is taken. You feel discomfort in your elbow while doing a movement. So you send a message to your coach.

The problem is simple: your coach is human. He may be training someone else, driving, sleeping, or just away from his phone. By the time he answers, your session is over and you are already home. The advice arrives too late to help when it actually mattered.

AI removes that constraint. It answers in seconds. If you do not remember how to do an exercise, it can explain the setup and the main cues immediately. If a machine is taken, it can suggest an alternative. If you do not have an ingredient for your late evening meal, it can tell you how to replace it so you can still follow your diet.

This matters not only for one person, but for every trainee using the product. AI is always available, and it scales. It can coach millions of people simultaneously. That is one of the missions of MyTrainer: make coaching accessible.

Affordability

The second mission of MyTrainer is to make coaching affordable. Personalized coaching should not be a luxury, yet for most people it still is. A serious online coach often starts around $200 per month, and the price can go much higher.

When you start going to the gym, you are usually lost. There is too much content about fitness, nutrition, and recovery, and a lot of it is contradictory. Some advice is excellent. Some of it is simply wrong. That is the value of coaching: it saves you months, sometimes years, of trial and error by giving you the exact information you need at the right time.

AI makes that value dramatically cheaper to deliver. MyTrainer costs $6.99 per month, with a 30-day free trial, and it is available on iOS and Android. That means almost anyone with a smartphone can download the app and start using a personalized coaching system instead of trying to build a plan alone from random videos, posts, and opinions.

Think about the tradeoff. For the price of three coffees, you can get a detailed workout plan, a nutrition plan, tailored explanations, exercise videos, smart features such as calorie and macro AI trackers, and a 24/7 live agentic chat that can answer your questions and take actions, for example by adapting a session or replacing a meal.

Quality

Availability and affordability would not matter if the recommendations were poor. This is the most important point: quality.

Even if you can afford an experienced online coach and pay $1,000 per month or more, it is still relevant to use MyTrainer. Why? Because it uses frontier AI models orchestrated to provide strong recommendations. No human can access, retain, and synthesize all the information an advanced AI system can be trained on. It is technically impossible to assimilate that amount of material with the same breadth and speed.

With AI, you can connect the latest scientific articles about training, nutrition, sleep, and recovery to a user's profile in real time. The model can adapt its recommendation to the person's goal, schedule, equipment, nutrition habits, and feedback instead of relying only on generic best practices.

Of course, AI is not magic. It still has to be orchestrated correctly, evaluated, and grounded in a real product. But once that work is done, the upside is clear: recommendations become faster, more personalized, and easier to improve at scale.

MyTrainer AI: the coach of everyone

When I looked at the problem through those three lenses, availability, affordability, and quality, the conclusion became obvious: yes, AI is relevant for coaching.

That is why I built MyTrainer. The ambition is simple: make high-quality coaching available to everyone, not only to the small group of people who can afford a human coach on demand. Let's build it.